For my senior project, I would like to create a fictional makeup brand, and to produce materials for advertising and marketing of the brand. The production of the materials would include basic graphic design, web design including the use of HTML/CSS, photography to create photos for the ads, copy writing, and research to determine how to best unify the designs under one brand, and to delve into the different design challenges each of the following aspects will require.
Determine target audience
Create brand name
Makeup brand logo design
Brand slogan
Makeup brand packaging
Posters (will be similar to the magazine ads)
In-Store Displays
Display Signs
Infographics
Ingredients list
Website design
Brand lines
Names, taglines, color palettes, themes etc
Magazine Ads
Video Tutorials/Ads?
Timeline for these:
September 9th
Target Audience Research Finished
Brand Name Completed
Slogan Completed
Logo Started
September 30th
Logo Finished
Overall Brand look established (color palettes, themes, etc)
Photo Shoots Arranged
October 7th
Photos/promo video for magazines/posters/brand finished
(2) Magazine Ads Complete
At least 1 poster complete
October 22
Finished Magazine Ads (4-6)
Finished posters (3)
Packaging Design for (2) products
November 5th
Packaging Design for 6 products
Promo Videos/Tutorial Completed (at least :30)
Sketches of Web Design
November 19th
At least 1 specialty brand line with 3 products established
Ingredients Infographic
Home/Splash Page of Website Designed and/or finished
November 28th
Website Complete
In-Store Display design complete
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