Sunday, August 28, 2011

Digital Senior Proposal

For my senior project, I would like to create a fictional makeup brand, and to produce materials for advertising and marketing of the brand. The production of the materials would include basic graphic design, web design including the use of HTML/CSS, photography to create photos for the ads, copy writing, and research to determine how to best unify the designs under one brand, and to delve into the different design challenges each of the following aspects will require.


Determine target audience

Create brand name

Makeup brand logo design

Brand slogan

Makeup brand packaging

Posters (will be similar to the magazine ads)

In-Store Displays
    Display Signs
  
Infographics
    Ingredients list
      
Website design

Brand lines
    Names, taglines, color palettes, themes etc

Magazine Ads

Video Tutorials/Ads?




Timeline for these:

September 9th
     Target Audience Research Finished

     Brand Name Completed
     Slogan Completed
     Logo Started

September 30th
     Logo Finished
     Overall Brand look established (color palettes, themes, etc)
     Photo Shoots Arranged


October 7th
    Photos/promo video for magazines/posters/brand finished
    (2) Magazine Ads Complete
    At least 1 poster complete
   

October 22
      Finished Magazine Ads (4-6)
      Finished posters (3)
      Packaging Design for (2) products
 
November 5th
     Packaging Design for 6 products
     Promo Videos/Tutorial Completed (at least :30)
     Sketches of Web Design

November 19th
     At least 1 specialty brand line with 3 products established
     Ingredients Infographic
     Home/Splash Page of Website Designed and/or finished

November 28th
    Website Complete
     In-Store Display design complete
    

 






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