The brand was inspired by the countless fairy tales that I've read and watched. I live fairy tales, and I love having the chance to combine fairy tales with makeup. There are a lot of lesser-known stories that I like more than some of the tales I've chosen, but I felt that the stories needed to be more familiar, so that the women in my target market could relate more to the characters, and not have to really go research fairy tale lore.
Here are some sources of inspiration:
http://en.wikipedia.org/wiki/Enchanted_World_Series
http://en.wikipedia.org/wiki/List_of_fairy_tales
Disney
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You can see photos from an impromptu shoot involving Little Red Riding Hood here: http://www.flickr.com/photos/noel_nichols/sets/72157627807262870/
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