The Project: Create a makeup brand based around fairy tale mythologies.
The Plan: Conduct a series of fairy tale photo shoots that will inform the aesthetics and feel of the brand. The photos created will also be used in promotions and advertisements for the brand.
The brand: A makeup brand for women ages 16-30, centered around fairy tale mythologies. Each fairy tale chosen has its own product line.
The products: Each fairy tale will have a girl that represents that product line, with each line having a selection of makeup, lipstick, lip liner, eyeshadow, eyeliner, mascara, and blush. They will come in a box or purse that is specifically designed for that fairytale, with colors used in the photo shoot.
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